Paladin Group Logo
SECURITY SERVICE WITH A PALADIN ARMOR
The Armor of Paladin (Warrior)
Paladin Group is an Enterprise Risk Management & Security Services Firm with clients accross many industry sectors such as Insurance, Energy, Natural Resources, Banking & finance, IT & Telecommunications, Aerospace, Defence & Maritime. For their new logo, we were highly inspired by the classic look of Paladin’s armor to underline and show their strong and protective stance.
The Asian Character
The dominant texture of the character “A” follows after a Chinese character of “rén.” It intends to strengthen the idea of Asia through resemblance. Which by the time we designed this logo, their main target group was Asia.
The “A” character is formed in a solid line and bold curve on its head. This intends to give an implicit unifying tone of the other characters: PAL-DIN, within its distinct entirety.
Orange means to promote awareness and prevention, also as a sign of safety. Blue,represents the feeling of security and optimism. And Green, represents wealth (money), profit, growth, nature and health.