DCN 23

Client
Doddy Cahyo Nugroho
Industry
Gas Station & Car Rental
Status
Active
What we did
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DCN23 is the name of a brand and the holding company for businesses that specialize on gas station and car rental. This brand and the company were officially operative since 2004, but later being rebranded by Insfilo in 2011. The name DCN23 is an interesting compound that blends personal and philosophical aspects in one succint and solid image: the name of the brand’s owner-cum-the company’s founder (Doddy Cahyo Nugroho) and the jersey number of his favourite basketball player, Michael Jordan (23). Professional, innovative, hard-working, outstanding, unique, down to earth, dynamic, and competitive are the principal attitudes and business spirit of DCN23.

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